Effective Marketing - Top Ten Tips

Understand your customer

• Who they are, how they buy
• Talk to them, ask them what they want
• Do they fully understand your business

Features V Benefits

• People buy solutions to their problems

Think like your customers

• How would you like to be served?
• Build your service around the same principles

Elevator Pitch

• Clearly say what you do in less than 2 minutes

Let people know you are there

• Take your product to them, e.g. Coca Cola Vending Machines

Clear Objectives and Targets

• Increase sales by X

Price Increase

• Don't be afraid of them
• 80 / 20 rule

Test & Monitor

• Otherwise how do you know what is working for you

Guarantees - do what you say you will

• Delight the customer - do what you say you will - how often have you expereinced a phone call when they say they will call us back

Find your niche

• Don't try to be everything to everyone - find your niche

Be one in a million - not one of a million